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Personalised Shampoo and Conditioner

Two 500 mL bottles

$69.99

  • Formulated to suit the unique characteristics of your hair and scalp
  • Target up to three of your hair goals with a potent blend of science-backed ingredients
  • 10+ fragrances and colours to choose from
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100% SATISFACTION GUARANTEE MADE IN AUSTRALIA SCIENCE-BACKED INGREDIENTS SUSTAINABLE PACKAGING NO ANIMAL TESTING

Our happy customers

Create your formula
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Here’s how it works

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You take the quiz
You take the quiz
We start by building a profile of your hair and scalp. Then we get to know you: your needs, goals, and preferences. Your answers help us to formulate a blend that’s just right for you.
Read more FAQS
Which goals can I choose?

You can select up to three of the following goals: hydrate and replenish, deep condition, soothe scalp, strengthen, repair split ends, reduce frizziness, oil control, thermal protection, UV protection, colour retention, increase shine, volumise, reduce brassiness for blondes and reduce brassiness for brunettes.
Can I get a purple shampoo and conditioner for my dyed blonde hair?

Yes. Select the ‘reduce brassiness for blondes’ goal during the quiz and we will include violet pigment in your formulas to help counteract unwanted brassy tones.
My scalp is sensitive, irritated, dry and/or has dandruff. Can your formulas help with this?

If you let us know that you’re prone to irritation during the quiz, we will prioritise gentler formulations for you. We also recommend that you opt for our fragrance and colour-free options. Lastly, if you suffer from dryness or dandruff, we recommend choosing the ‘soothe scalp’ goal which is very effective at reducing flakiness.
We fine-tune your formula
We fine-tune your formula
Next, we develop your one-of-a-kind formulations using science-backed ingredients and your choice of colour and fragrance. The result? A made-to-order duo especially suited to your hair type and needs.
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How do I know the ingredients you use are safe?

All our ingredients adhere to Australia’s, the USA’s, and the EU’s cosmetics safety regulations, which collectively ban 1600+ unsafe substances. Furthermore, if an ingredient has warranted safety concerns but needs more research to make solid conclusions, we err on the side of caution and use alternatives.
Do your formulations contain sodium lauryl sulfate (SLS) or sodium laureth ether sulfate (SLES)?

No.

Want to know why?

You can read more about it on our dedicated FAQ page.
Do your formulations contain parabens?

No.

Want to know why?

You can read more about it on our dedicated FAQ page.
You find the one
You find the one
You experience the benefits of customised haircare, delivered directly to your door. (And never shop generic supermarket shampoo again.) Expect healthy, happy hair, minus the trial and error.
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How much is shipping and which carrier do you use?

Free express shipping is included with every domestic order and we use Australia Post as our carrier. Shipping rates vary for international orders and are delivered through the EMS network.
How long will it take to receive my order?

We aim to have all custom products produced and shipped within seven days. Shipping for domestic orders usually takes a couple of days, whilst shipping times for international orders vary depending on the destination.
What if I’m not happy with my order?

If you’re unhappy with your order, please reach out to us. You can find our Customer Satisfaction Policy here.

Hair Goals

Choose up to three of these hair goals and we’ll tailor your formulations to target them with specialised and science-backed additives.
Start customising
Hydrate and replenish
Non-comedogenic argan and hemp seed oils moisturise the hair and a specialised polymer restores the hair’s hydrophobic layer, preventing further damage caused by repeated swelling from water absorption.
Deep condition
An anti-static additive coats the hair, improving manageability and imparting softness, silkiness and shine. This is especially helpful for wavy, curly, coily, coarse, dry and damaged hair types.
Soothe scalp
Specialised cleansing and moisturising ingredients relieve discomfort and reduce flakiness caused by dandruff and/or dry scalp.
Strengthen
Sugar-derived molecules penetrate deep into the cortex, fixing broken bonds and reinforcing the keratin structure. A non-volatile and safe silicone forms a film over the hair, reducing friction to minimise damage caused by styling.
Repair split ends
A guar-gum derivative bonds to irregularities on the damaged hair surface, holding down raised cuticles and working to seal split ends.
Reduce frizziness
A guar-gum derivative repairs the hair’s hydrophobic layer, reducing warping caused by repeated water absorption. A safe silicone synergistically fights against frizziness caused by humidity and styling damage.
Oil control
Strong cleaning ingredients control oil whilst lighter conditioning ingredients make the hair less susceptible to being ‘weighed down’ and looking greasy.
Thermal Protection
A heat-dispersing ingredient coats the hair, reducing damage caused by the uneven distribution of heat during straightening, curling, etc.
UV Protection
The hair’s surface is treated in a UV-absorptive ingredient which significantly reduces lipid peroxidation and protein degradation caused by exposure to sunlight.
Colour retention
A specialised polymer coats dyed hair, sealing in the pigments to noticeably slow the fading process.
Increase shine
Non-volatile and safe silicones form a thin and even film over the hair, reflecting light to increase shine.
Volumise
A hyperbranched polymer forms spherical deposits on the surface of the hair, increasing the space between strands to provide noticeably more volume.
Reduce brassiness for blondes
Purple pigment counteracts unwanted yellow tones.
Reduce brassiness for brunettes
Blue pigment counteracts unwanted orange tones.
Hydrate and replenish
Non-comedogenic argan and hemp seed oils moisturise the hair and a specialised polymer restores the hair’s hydrophobic layer, preventing further damage caused by repeated swelling from water absorption.
Deep condition
An anti-static additive coats the hair, improving manageability and imparting softness, silkiness and shine. This is especially helpful for wavy, curly, coily, coarse, dry and damaged hair types.
Soothe scalp
Specialised cleansing and moisturising ingredients relieve discomfort and reduce flakiness caused by dandruff and/or dry scalp.
Strengthen
Sugar-derived molecules penetrate deep into the cortex, fixing broken bonds and reinforcing the keratin structure. A non-volatile and safe silicone forms a film over the hair, reducing friction to minimise damage caused by styling.
Repair split ends
A guar-gum derivative bonds to irregularities on the damaged hair surface, holding down raised cuticles and working to seal split ends.
Reduce frizziness
A guar-gum derivative repairs the hair’s hydrophobic layer, reducing warping caused by repeated water absorption. A safe silicone synergistically fights against frizziness caused by humidity and styling damage.
Oil control
Strong cleaning ingredients control oil whilst lighter conditioning ingredients make the hair less susceptible to being ‘weighed down’ and looking greasy.
Thermal Protection
A heat-dispersing ingredient coats the hair, reducing damage caused by the uneven distribution of heat during straightening, curling, etc.
UV Protection
The hair’s surface is treated in a UV-absorptive ingredient which significantly reduces lipid peroxidation and protein degradation caused by exposure to sunlight.
Colour retention
A specialised polymer coats dyed hair, sealing in the pigments to noticeably slow the fading process.
Increase shine
Non-volatile and safe silicones form a thin and even film over the hair, reflecting light to increase shine.
Volumise
A hyperbranched polymer forms spherical deposits on the surface of the hair, increasing the space between strands to provide noticeably more volume.
Reduce brassiness for blondes
Purple pigment counteracts unwanted yellow tones.
Reduce brassiness for brunettes
Blue pigment counteracts unwanted orange tones.
Start customising

Uncompromising
in quality and efficacy

We have stubbornly high standards. It’s why we choose to custom-blend ingredients to help you meet your personal hair goals. (Because some things – like a suit – fit better when they’re tailored.)

Our focus is on scientifically-proven ingredients, and we’re agile enough to keep up with the latest research on what’s good and what isn’t.

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Honesty and transparency

We make personalised haircare formulas that suit your needs. That’s it: no gimmicks, no false promises, no half-truths. From research to production, we’re all about honesty and transparency. Because when our products work for you, they work for us – there’s no better brand ad than a happy customer with healthy hair.

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Leave the world better than we found it

Like you, we want to have a positive impact on the planet. We hope to do this by helping you to make better choices for your hair, and the environment. From our bottles, and boxes, to our delivery service (carbon-neutral) and more, we’re committed to going the extra mile.

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Packaging sustainability

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Reusable pumps Keep and reuse your made-to-last bottle pump, and we’ll discount your future orders.
Recycled and recyclable Our plastic bottles and aluminium caps are made from 100% recycled materials.
Eco-friendly add-ons Our boxes and leaflets are made from recycled materials and are recyclable too.
Carbon-neutral postage We proudly use a 100% carbon-neutral delivery service.
Smart design The rectangular shape of our bottles stacks easily to allow for greener transportation.
Non-toxic packaging We use minimal, vegetable-based inks for printing – no harmful compounds here.
Smart design The rectangular shape of our bottles stacks easily to allow for greener transportation.
Carbon-neutral postage We proudly use a 100% carbon-neutral delivery service.
Non-toxic packaging We use minimal, vegetable-based inks for printing – no harmful compounds here.
Reusable pumps Keep and reuse your made-to-last bottle pump, and we’ll discount your future orders.
Recycled and recyclable Our plastic bottles and aluminium caps are made from 100% recycled materials.
Eco-friendly add-ons Our boxes and leaflets are made from recycled materials and are recyclable too.
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